Virgin Blue is relaunching its services in Australia with a TV campaign featuring “Todd’s Life”. The ad is part of a campaign to reposition the airline between the high end market and the cheap ‘no-frills’ Virgin Blue has been associated with in the past. Todd wakes up in a ‘Single Guy’ package in a toy store. He breaks free to wander past the other toy packages, wandering past an pre-packaged wife and two kids, a teenage daughter and boyfriend, a mid life crisis (with red car and racy woman), and twilight years (with caravan and tracksuit). The voiceover tells us, “Life shouldn’t come pre-packaged. Fly Virgin Blue and Get What You Want”, as Todd jumps off the stand and heads to the store’s front doors.
Click on the image below to play the video in YouTube
Credits
The Todd’s Life ad was developed at Cummins & Partners, Brisbane, by creative director/art director James Burchill and creative director/copywriter Nancy Hartley.
Filming was directed by Hamish Rothwell via Goodoil Films, Sydney, with producer Juliet Bishop.
Music for Todd’s Life is ‘Race: Out’ by Battles and ‘Get What You Want’ by Operator Please.
Lyrics for Get What You Want
Disappointed?
You know there’s never gonna be a cherry face inside this crowded room
Forget this shit now
Because my linger
We’re so outta the loop, well yes I’m outta the loop
They send our nose up
Because we’re snappy, cos we’re trading the moves
Cos we’re so f**king cool
Oh give that act up
You know you geeks
Snuck and glamourate
In this city we speak of
[Chorus]
Cos you don’t always get what you want!
I know you can
I know you can
I know you can
Cos you don’t always get what you want!
I know you can
I know you can
I know you can
Attack attack
My disposition got the vulnerable predators on the loose
You left me bald girl
With some dead-sex naked computers
I wish I could feed you some Ritalin
So maybe I could get a reaction
Or maybe even a visual expression
But it’s not your fault if you really don’t wanna
[Chorus] x2
Attack attack
My disposition
You’re turning shoes, oh yeah you’re turning shoes
Whatever am I, to do?
I wish I could feed you some Ritalin
So maybe I could get a reaction
Or maybe even some visual expression
But it’s not your fault if you really don’t wanna
[Chorus] x2
